Adobe.

Remember Adobe, and it’s Creative Suite?

Anyone in the industry would have said to you that it’s impossible to break into that industry, almost a few years ago. Today Sketch and Figma has completely captured the Adobe Illustrator market and then Affinity Designer, Photo and Publisher are eating out the market of Photoshop, Lightroom and Design.

Procreate on the other hand is the best illustration tool on the iPad.

An important point to note here is that these are practically new companies with no alignment to the design industry a few years ago.

But if you build good shit, people will use it - the general rule of business.

 
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